{"id":296,"date":"2011-05-05T21:37:12","date_gmt":"2011-05-05T21:37:12","guid":{"rendered":"http:\/\/dentalsupportspecialties.wordpress.com\/?p=296"},"modified":"2025-10-03T20:07:41","modified_gmt":"2025-10-03T20:07:41","slug":"things-that-make-you-go-hmmmm","status":"publish","type":"post","link":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/","title":{"rendered":"Things that make you go hmmmm&#8230;."},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36-300x199.jpg\" alt=\"Close up of woman talking into headset\" class=\"wp-image-1091\" srcset=\"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36-300x199.jpg 300w, https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p>You spend thousands of dollars a year in multiple marketing strategies to get patients to call your office right? Websites, internal marketing, brochures, newsletters, care-to \u2013share cards, mugs, pens, social functions, coaching, signs, etc.<\/p>\n\n\n\n<p>You are spending all this money to attract new patients to your office, keep you connected with existing patients, so why wouldn\u2019t you have someone answering your phones at least 40 hours a week? If you don\u2019t have appropriate daily phone coverage, aren\u2019t you just throwing your money out the window? &nbsp;(I\u2019m not even talking about after hours coverage \u2013 I am talking about normal 40 hour a week business availability to your guests)<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Why not advertise \u201cHey, we want you as a new patient but only call during these hours and never on a Friday and we\u2019ll only see you on Mondays, Tuesdays and Thursdays?\u201d THAT will bring them in.<\/p>\n\n\n\n<p>A new patient calls. It\u2019s a Friday. They get an answering machine that says you\u2019ll be back on Tuesday, call back then. What do YOU think the chances are they are going to leave a message, let alone call back?<\/p>\n\n\n\n<p>We support many offices who are off a few days out of the week, but always have phone coverage. Guess what? New patient calls get answered, and new patient appointments are scheduled. Existing patients call to cancel their appointments \u2013 no more coming in on Monday mornings to an answering machine full of cancellations that just get cancelled and never followed up on \u2013 let\u2019s keep them on the schedule somewhere. Holes are created for the next few business day schedule by these last-minute cancellers who always try to call on the days they know you\u2019re out of the office? &nbsp;Let\u2019s work those short call and past due recare lists to get those holes filled. A patient finally gets up the nerve to call and schedule that restorative appointment and gets an answering machine &#8211; they might not get the nerve again until their next hygiene visit. We get them scheduled, on the books, today.<\/p>\n\n\n\n<p>Marketing dollars, not only spent, but spent wisely with strategic systems in place to make the most of the opportunities they bring, will provide you the best bang for your buck ever!<\/p>\n\n\n\n<p>It doesn\u2019t take big marketing bucks to succeed. But it does take answering the phone to schedule the appointments that your marketing endeavors are aimed at driving the patients to call. You have to take advantage of every opportunity that comes knock, knock, knockin&#8217; on your door!<\/p>\n\n\n\n<p>This thought for the day was brought to you, and approved by, Mary Beth Bajornas \u263a<br>\nPS &#8211; A straggler thought &#8211; but necessary. If you don&#8217;t have a website for your practice, you don&#8217;t exist in over 80% of the households in America looking for a new dentist. Food for thought. If you need a website, be sure to check out DDS.com and get your practice on the map!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You spend thousands of dollars a year in multiple marketing strategies to get patients to call your office right? Websites, internal marketing, brochures, newsletters, care-to \u2013share cards, mugs, pens, social functions, coaching, signs, etc. You are spending all this money to attract new patients to your office, keep you connected with existing patients, so why [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spending on Dental Marketing | Dental Support Specialties<\/title>\n<meta name=\"description\" content=\"Is the amount you&#039;re spending on marketing making you go &quot;hmmm&quot;? Here&#039;s how to make sure your marketing dollars are well spent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spending on Dental Marketing | Dental Support Specialties\" \/>\n<meta property=\"og:description\" content=\"Is the amount you&#039;re spending on marketing making you go &quot;hmmm&quot;? Here&#039;s how to make sure your marketing dollars are well spent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/\" \/>\n<meta property=\"og:site_name\" content=\"Dental Support Specialties\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-05T21:37:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T20:07:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dental Support Specialties\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dental Support Specialties\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/\"},\"author\":{\"name\":\"Dental Support Specialties\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/#\\\/schema\\\/person\\\/d318ff7898202ea08922b0382a55e4f1\"},\"headline\":\"Things that make you go hmmmm&#8230;.\",\"datePublished\":\"2011-05-05T21:37:12+00:00\",\"dateModified\":\"2025-10-03T20:07:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/\"},\"wordCount\":504,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/blog-36-300x199.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/\",\"url\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/\",\"name\":\"Spending on Dental Marketing | Dental Support Specialties\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/blog-36-300x199.jpg\",\"datePublished\":\"2011-05-05T21:37:12+00:00\",\"dateModified\":\"2025-10-03T20:07:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/#\\\/schema\\\/person\\\/d318ff7898202ea08922b0382a55e4f1\"},\"description\":\"Is the amount you're spending on marketing making you go \\\"hmmm\\\"? Here's how to make sure your marketing dollars are well spent.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/blog-36.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/blog-36.jpg\",\"width\":400,\"height\":265,\"caption\":\"Dental Support\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/2011\\\/05\\\/05\\\/things-that-make-you-go-hmmmm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Things that make you go hmmmm&#8230;.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/\",\"name\":\"Dental Support Specialties\",\"description\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/#\\\/schema\\\/person\\\/d318ff7898202ea08922b0382a55e4f1\",\"name\":\"Dental Support Specialties\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc76572d67491acdce0be668e3fb53f45bbaf6e2918689fde3caef28e69d946d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc76572d67491acdce0be668e3fb53f45bbaf6e2918689fde3caef28e69d946d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bc76572d67491acdce0be668e3fb53f45bbaf6e2918689fde3caef28e69d946d?s=96&d=mm&r=g\",\"caption\":\"Dental Support Specialties\"},\"url\":\"https:\\\/\\\/www.dentalsupportspecialties.com\\\/blog\\\/author\\\/dentalva\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spending on Dental Marketing | Dental Support Specialties","description":"Is the amount you're spending on marketing making you go \"hmmm\"? Here's how to make sure your marketing dollars are well spent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/","og_locale":"en_US","og_type":"article","og_title":"Spending on Dental Marketing | Dental Support Specialties","og_description":"Is the amount you're spending on marketing making you go \"hmmm\"? Here's how to make sure your marketing dollars are well spent.","og_url":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/","og_site_name":"Dental Support Specialties","article_published_time":"2011-05-05T21:37:12+00:00","article_modified_time":"2025-10-03T20:07:41+00:00","og_image":[{"width":400,"height":265,"url":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36.jpg","type":"image\/jpeg"}],"author":"Dental Support Specialties","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dental Support Specialties","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#article","isPartOf":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/"},"author":{"name":"Dental Support Specialties","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/#\/schema\/person\/d318ff7898202ea08922b0382a55e4f1"},"headline":"Things that make you go hmmmm&#8230;.","datePublished":"2011-05-05T21:37:12+00:00","dateModified":"2025-10-03T20:07:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/"},"wordCount":504,"commentCount":0,"image":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36-300x199.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/","url":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/","name":"Spending on Dental Marketing | Dental Support Specialties","isPartOf":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#primaryimage"},"image":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36-300x199.jpg","datePublished":"2011-05-05T21:37:12+00:00","dateModified":"2025-10-03T20:07:41+00:00","author":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/#\/schema\/person\/d318ff7898202ea08922b0382a55e4f1"},"description":"Is the amount you're spending on marketing making you go \"hmmm\"? Here's how to make sure your marketing dollars are well spent.","breadcrumb":{"@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#primaryimage","url":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36.jpg","contentUrl":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-content\/uploads\/2017\/04\/blog-36.jpg","width":400,"height":265,"caption":"Dental Support"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/2011\/05\/05\/things-that-make-you-go-hmmmm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dentalsupportspecialties.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Things that make you go hmmmm&#8230;."}]},{"@type":"WebSite","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/#website","url":"https:\/\/www.dentalsupportspecialties.com\/blog\/","name":"Dental Support Specialties","description":"","inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.dentalsupportspecialties.com\/blog\/#\/schema\/person\/d318ff7898202ea08922b0382a55e4f1","name":"Dental Support Specialties","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bc76572d67491acdce0be668e3fb53f45bbaf6e2918689fde3caef28e69d946d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc76572d67491acdce0be668e3fb53f45bbaf6e2918689fde3caef28e69d946d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc76572d67491acdce0be668e3fb53f45bbaf6e2918689fde3caef28e69d946d?s=96&d=mm&r=g","caption":"Dental Support Specialties"},"url":"https:\/\/www.dentalsupportspecialties.com\/blog\/author\/dentalva\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":3,"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"predecessor-version":[{"id":2282,"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/posts\/296\/revisions\/2282"}],"wp:attachment":[{"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dentalsupportspecialties.com\/blog\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}